We’re so close to getting your home on the market! As part of our marketing plan and service to you, we will schedule and pay for a professional real estate photographer and/or videographer to take images of your home. We understand that many of us have amazing cameras right in our hands, but in today’s competitive real estate market the higher the visual quality the better.
Most photo/video shoots take 1-2 hours for condos and 2-4 hours for single family homes/townhouses, depending on the size. We will meet with our contractors to let them in, assist them as necessary, and stay for the entire shoot. You do not need to be present, in fact the less people the easier it is for them to do what they need to get their shots.
Either the night before or the morning of the appointment, we recommend the following to get your home photo-ready:
Remove any pets from the home or put them in a crate during the photography appointment
Hide any pet beds, bowls, toys, etc.
Make sure every bed in the house is neatly made
Put away all the dishes, wipe down any counters, and neatly hang any towels
Make sure all the toilets are flushed
Make sure all the mirrors are clean and streak-free; photographers use mirrors to get unique angles
Make sure all the lights are working; we will turn them all on to increase the brightness in every room
Photographers/videographers can move fairly fast in vacant homes, but if your family is still living in your home, it may take a little more time. During the shoot, we may need to move some things around to get the best shots possible. We will do our best to put everything back the way it was.
The most important photograph for most homes is the one taken of the front of the house. If possible, please make sure that your driveway is free of any automobiles and that it is well-swept or shoveled, and any surrounding grass is well-mowed. If you can, stand across the street from the house and consider anything that you can add or take away that might improve the front view. Aim to create a simple, but eye-catching look, but be careful not to overdo it. Asking a friend or neighbor for their opinion may be helpful.
Examples for improving the front view:
Adding hanging baskets or bright flowers near the front door
Replacing or removing old curtains
Making sure window coverings are left open
Repainting or replacing older front doors
Adding a patio table and chairs or bench seat to the porch or front lawn
Updating small or older house numbers with larger or more contemporary numbers
Updating the mailbox
Potential buyers will scan hundreds of house fronts online, make sure yours encourages them to click the next photo of your house. Any improvements will also help give any potential buyers who come to visit the property a good first impression. Making sure the home is inviting is time well spent.
If the season and weather allows, we will try to take photographs of any outdoor views and features such as sheds, fencing, gardens, and decks. If we can’t, we may ask if you have any personal photographs of these features that we can use to supplement the ones we take.
Other shots we may take include shared or community facilities such as exercise rooms, mail rooms, community gardens, parking garages, nearby parks, and playgrounds. If there is anything that we should include in the photographs to improve your listing, please let us know.
Photographers typically return the photos within 2-3 days. We will go through the photographs, select the best ones, label them, and put them in an order that best showcases your home. As soon as we are done, we will activate your listing in the Alaska Multiple List Service and your property will be live on the market.